The client is an American telecommunications and mass media company.
With pay TV subscribers cutting back and signing up for lower cost, over-the-top (OTT) applications, such as Netflix and Amazon Prime Video, our team had to rethink set-top boxes, since they were not designed to run OTT apps. There was a high customer churn to competitive services with advanced user interfaces and built in OTT capabilities, and replacing millions of set-top boxes was not realistic due to cost.
Using Zodiac Stack, we enabled OTT apps on previously deployed set-top boxes. The solution is a fraction of the price it would have cost to roll out new set-top boxes to each subscriber’s home. Zodiac Stack optimizes the performance of set-top boxes, maximizes life span, and enables cutting-edge user experiences.
Reduced cost by not rolling out new set-top boxes to each subscriber’s home
Improved user experience, content discovery, search function, and recommendations across life, Video on Demand, and OTT applications
Increased user engagement and customer satisfaction
Increased ARPU (average revenue per unit) while reducing churn