Advanced Targeted Advertising

A solution to enable the service provider to capitalize on the growing revenue opportunities with interactive, addressable and targeted advertising.

Advertising and interactive services are an increasingly important revenue opportunity for cable operators. Zodiac Interactive has developed technologies that support interactive, targeted and addressable advertising.
Zodiac Interactive’s Advanced Targeted Advertising solution has the capability to provide features beyond legacy limitations. With PowerUp AMS and PowerUp Targeted Advertising Applications including EBIF user agent, the ability exists to monetize a technology platform with the benefit of reusable core technology and modular extensions for desired functions:
• Telescoping • Request for information (RFI) • Data collection • TVCallMe • Customer targeting (geographic, demographic, filters) • Unbound applications
The solution’s key elements can be integrated with existing platform and supports SCTE-130 standards, which allows RFI, telescoping and geo-targeting to increase revenue opportunities as well as richer user experiences.
A use case example that demonstrates the strength of the solution is an advertising application that allows an RFI request to provide a social media experience related to the product, such as reviews and comments on the product and special deals. And with Zodiac’s patent-pending TVCallMe application, an automatic phone call between advertiser and consumer can be initiated for information and/or ordering.
A compelling solution to enable the service provider to capitalize on the growing revenue opportunities with interactive, addressable and targeted advertising and the extension of them to Video on Demand (VOD).

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